Sharmeelee Bala is the senior vice president of technology for Catalyst Brands, reporting into Kevin Harper, chief operating officer. Bala oversees the Company's global information technology (IT) organization, including enterprise product management and product engineering. She is also responsible for the enterprise–wide technology solutions that power the Company's operational areas, including stores, operational centers and supply chain, digital and marketing technology, merchandising, and pricing and allocation.

Previously, Bala served as chief information officer for JCPenney, which she joined in 2022. Before joining JCPenney, Bala was the head of product engineering at Gap Inc., responsible for providing leadership, strategy, and vision in the development, design, and implementation of all global systems to support every function across Gap's portfolio of brands. In addition to delivering innovation on gap.com sites and driving the company's data and analytics strategy, she led its Hyderabad (India) Development Center.

Prior to that role, Bala spent almost 20 years in various senior positions at Walmart Labs, including leading Walmart's supply chain and merchandising systems. She also served two years as an expat in Bangalore, India, building a state–of–the–art technology development center.